The combination of a superior inside sales strategy and excellent call center infrastructure sets the stage for the start up of a successful telesales program. However, since no one can predict the marketplace, Evaluation and adjustment are critical components of an inside sales program. Evaluation is the “E” in the exclusive Customer Solutions Group (CSG) STEP™ Process.
During the Evaluation phase, variations of the new inside sales strategy are attempted and the outcome of every dial is captured. The data is carefully analyzed to determine what messaging and pricing succeeds against each market segment. The strategy is then adjusted to maximize revenue and profit, then, re-tested.
This Evaluation can occur at your call center, a third party service bureau or, ideally, at CSG’s InsideSalesLab. The InsideSalesLab is the unique environment in which we take theory out of inside sales and test all phases of customer acquisition. The InsideSalesLab features CSG’s proprietary sales tracking software, InsideSalesTrak, designed and refined over the years specifically for a demanding testing procedure. It is an ideal place to incubate new telemarketing programs.
Contact us now to determine how CSG can evaluate your call center. |
