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Warm Transfer - Case Study (Part I)

A very large US-based Insurance Carrier desired more web-lead sales but struggled through an in-house implementation and a vendor relationship that did not achieve the desired lift. At the in-house program, seasoned sales agents handled the process from start to finish but the firm did not want to invest in an expensive dialer.  This method achieved a very low close rate and the highest cost because (1) without a good dialer, few leads / hour were processed and (2) expensive sales persons spent a lot of time handling answering machines, busy signals, and wrong numbers.
    Cost / Sale
Leads / Hour 20  
Close Rate 1%  
Cost / Lead $7 $700
Cost per Salesperson Hour $35 $140
   Total:   $840
   Sales per 10,000 leads   100
Case Study Part II      Contact Us